Almost an hour ago (or maybe more) one of the worlds most popular blogs, mashable, posted about Google Ads for Terrorism. Basically, Googles automated ad server, which picks up on keywords and displays ads based on those words, seems to advertise a lot of bad stuff.
eBay had this problem for a long time. A Google search for ‘live slaves’ would bring up eBay ads for ‘Cheap Live Slaves!’. Fortunately, they have now been removed and the only ads for ‘Live Slaves‘ now are for women. Phew.
Anyway, so I was thinking to myself, that if one of the worlds largest, most popular blogs posts about something that is very offensive to a lot of people and being perpetrated by the worlds largest and most respected internet behemoth, they are likely to fix it quick smart, right? Wrong. The thing is, this has been happening for a while A quick search on Google reveals hundreds of thousands of results. Interestingly, the first link I clicked on that criticised Google was apparently a malware site.
I continued to the site anyway despite the multiple full page warnings. There were a bunch of great examples of this approach to automated ad campaigns;
I thought I’d try this out for myself. So I went to nytimes.com and did a search for ‘terrorism‘. Low and behold, look at the ads Google decided to give me;
Surely, in this extreme technological period. The worlds largest online company can come up with an algorithm that would stop this from happening. I personally, having never been directly affected by terrorism, dont find it very offensive, more surprising. Still, I find it very odd.
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